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Business Practices for ‘CPG’

Customer capital, a key component of revenue growth in the CPG industry

In today's CPG market, manufacturers and distributors are faced with many challenges: shrinking volumes and margins, the proliferation of products and the internationalisation of competition and, in parallel, increasingly volatile local demand and better informed consumers.

Manufacturers have no choice but to transform their organisation by establishing a truly multi-channel customer relationship strategy, in order to obtain a unique and comprehensive view of their customers.

Business Case Study

The Conserves France Group, European leader in the preserved food sector with their brands St Mamet and Cirio, chose the Coheris Merch solution to negotiate better shelf management with supermarket section managers in order to optimize stock rotation, promote new products, make the most of special offers and thereby increase consumer impulse buying.

"Now we can sell our recommendations to section managers.
Since we have been using this solution, our product sales have increased significantly."

Salvatore Chessa, Manager

National Merchandising/Conserves France

With Coheris Merch, Conserves France has won market share, optimised decision making with section managers and given a more strategic role to the sales team.

Business Solutions

Smarter Solutions for the CPG industry are solutions and services that boost your customer acquisition and retention strategies and distribution networks by:

Enhancing your knowledge of the B2B2C market: from the distributor to the consumer.
Segmenting your customer base to improve the performance of marketing operations
Running a cross channel loyalty programme
Organising and structuring a quality consumer service around a multichannel contact centre
Measuring the return on investment of each euro invested in the marketing budget
Managing and optimising your merchandising plans
Measuring your E-reputation: from institutional websites to the social networks.

The solutions you need:

	manufacturers manage consumer or point of sale relations, and strengthen their customer knowledge.
	manufacturers manage multi-circuit, international sales efficiency; producers can focus on winning new customers and points of sale / emerging markets.
	products are displayed to their best advantage at the point of sale.
	businesses operating in the consumer goods market can run all their business activities and defend their market share.
	manufacturers create their sales forecast and adjust for seasonality, optimise special offers, and manage supplies strategically... to anticipate the market.

Learn more

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Success story of...

Conserves France

Other références :

Barilla
Brossard
Cadbury
Charal
Château Malakoff
Coca-Cola
Danone
Eckes Granini
Ferrero
GH Martel
Groupe Bolton
Haribo
INBEV
Kraft Foods
MHIS
Nutrition et Santé
Lesieur
Nestlé
Nespresso
Panzani
Pernod
Unilever...